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The Future of TV: How FAST is changing the game with Rakuten TV and Google Ad Manager
Television is in the midst of a major transformation, and Free Ad-supported Streaming Television (FAST) is at the heart of it. FAST offers viewers a thrilling combination of the familiar linear TV experience with the on-demand convenience of streaming.
This ad-supported model opens up a world of possibilities for advertisers. They can now tap into a highly engaged audience on the biggest screen in the home – a powerful combination for brands looking to make an impact.
Rakuten TV, in partnership with Google Ad Manager, is pushing the boundaries of FAST even further. This collaboration empowers advertisers to access this captivating space with unprecedented flexibility. Whether they prefer traditional sales methods or programmatic buying through Google Ad Exchange, the choice is theirs.
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