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We’ve got your back.

Protect your site or app with strong advertising policies, publisher controls, and comprehensive ad reviews. Our powerful processes and proprietary technology help you manage the ads that you want and keep your brand safe.

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Get protection against unsuitable ads and invalid activity. We’re certified against piracy, fraud, and malware by the Trustworthy Accountability Group. We’re also strong supporters of industry initiatives like IAB Tech Lab’s Ads.txt, Better Ads Standards, and others to create a safer web for all.

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Our policies require advertisers to adhere to specific guidelines to make advertising safer like, using the HTTPS protocol and delivering ads in SafeFrames. We’ve dedicated years to developing strong technology to make sure these policies are followed to keep you safe.

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Get access to 30+ controls to let you choose the types of ads you want to appear on your site or app. Our automated systems block the rest.

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Review ad creatives, allow or block ads from appearing, and report any inappropriate ads you find to our review teams — all from one, easy-to-use platform.

Review all ads in one place.

It’s great to see adoption of ads.txt across the industry and we’re happy to see Google put their support behind this initiative. By eliminating counterfeit inventory from the ecosystem, marketers’ budgets will work that much harder and revenue will reach real working media to fund the independent, high-quality journalism which society depends upon.

Anthony Hitchings, Digital Advertising Operations Director, Financial Times

Featured Resource

Improving protections for publishers

Google Ad Manager is investing in multiple initiatives to combat counterfeit, misrepresented, and fake ad inventory that’s diverting revenue from our publisher partners.

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Improving protections for publishers

Resources