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It’s great to see adoption of ads.txt across the industry and we’re happy to see Google put their support behind this initiative. By eliminating counterfeit inventory from the ecosystem, marketers’ budgets will work that much harder and revenue will reach real working media to fund the independent, high-quality journalism which society depends upon.
, Digital Advertising Operations Director, Financial Times
Improving protections for publishers
Google Ad Manager is investing in multiple initiatives to combat counterfeit, misrepresented, and fake ad inventory that’s diverting revenue from our publisher partners.Read more