Incubeta, an international team of marketing, technology, data and creative experts, helps businesses capitalize on the opportunities the digital landscape provides. Their team has deep experience with buy and sell-side advertising technologies (such as Google Analytics 4, Google Ad Manager, Display and Video 360, and Looker Studio) and a track-record of helping publishers unlock new growth opportunities across retail media, first-party data and ad tech implementation. With this knowledge the Incubeta team organized the ‘Google Ad Manager Essential Series’ - a two day, hybrid event dedicated to teaching publishers how to utilize all the features on Google Ad Manager.
The hybrid and interactive Incubeta events are split into two sessions. The first, covers the basics of the Google Ad Manager platform, including an overview of capabilities, the ad serving process, inventory, ad unit management, deal types & benefits, and basic set up of campaigns & reporting to track performance. The second session provides more advanced training and covers deals configuration and troubleshooting, managing ads with rules and protections, and forecasting inventory with Google Ad Manager among other topics.
Gamification increases publishers’ understanding of Google Ad Manager
The ‘Google Ad Manager Essential Series’ helps publishers learn about Ad Manager features with fun and engaging activities including the use of Jamboard (a digital whiteboard that lets you collaborate in real time), the use of Slido ( an easy-to-use Q&A and poling platform) and a final quiz with prizes included and many others that resulted in an interactive session.
Feedback from the attendees has been largely positive with 89% of respondents saying they had a better understanding of Google Ad Manager’s functionalities to activate business opportunities, including discovering new inventory monetization and yield optimization opportunities, and an overall satisfaction score of 4.5/5.