Kijiji wanted to show their clients the power of reaching custom audiences programmatically. Using Programmatic Guaranteed in Google Ad Manager gave Kijiji an efficient and flexible tool to provide their advertisers with higher performance, in addition to guaranteed rates and volumes. “It's helped Kijiji sell more of the audience story,” says Chris Quinn, head of advertising operations at Kijiji.
Programmatic Guaranteed is a viable solution for clients and advertisers who want to spend programmatically but are looking for the benefit of us helping optimize performance.
, Head of Sales, Kijiji