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The convergence of TV and digital: How broadcasters are building for success
Discover what TV industry executives are doing today to prepare their companies for the future of viewership and cross-platform monetization.
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Case Study
Rogers Media uses Programmatic Guaranteed to streamline premium deals
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Case Study
OTT streaming service SonyLIV grows ad impressions 5X with Ad Manager
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Case Study
Summit Media delivers 7X ROI for airline advertiser
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Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients
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Report
The convergence of TV and digital: How broadcasters are building for success
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Case Study
Yieldbird delivers over 30% revenue growth for clients with in-article and in-feed video
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New Delhi Television (NDTV) increases revenue 72% with programmatic
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Guide
Taking a Page from the Sports Playbook: Engaging Fans in the Digital Age
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Case Study
América TV grows revenue with more relevant ads for live stream audiences
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Guide
Digital Trade Marketing: Delighting Shoppers in the Age of Digital
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Case Study
The SpaceStation and 24.com increase eCPM by up to 100% through Exchange Bidding
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Case Study
RhythmOne boosts yield and CPM's with Google Ad Manager
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Report
Publishers save 57% more time with Programmatic Guaranteed deals
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Report
Capture growing video budgets with new out-stream formats on Google Ad Manager
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Report
Building for beyond with the Insights Engine Project
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Case Study
USA TODAY NETWORK delivers a better ad experience that users and advertisers love
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Report
Digitizing supplier marketing: Increasing sales of products and services
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Report
Improving protections for publishers
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Report
TV made smarter with Google Ad Manager
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Report
What’s next for the mobile web?
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Case Study
Time Inc. grows revenue with native video ad units
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Report
Programmatic Guaranteed with custom creatives delivers scale for Vox Media
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Case Study
Scout24 Media boosts performance with Google Ad Manager
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Case Study
Content giant Meaww increases CPMs by 200% with native ads
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Domain Group drives creative automation with programmatic native ads
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Nestlé achieves brand goals in mobile app environment
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Dotdash creates better user experiences and ad experiences
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Guide
Creating better ad experiences for everyone
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Guide
How publishers can engage with people who use ad blockers
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Case Study
Hearst Communications improves user experience with server-side solutions
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VICE Media boosts revenue on more than 500 websites with Exchange Bidding
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Case Study
Priceline increases ROI for advertising partners in a mobile world
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Case Study
TF1 unlocks live event revenue with Google Ad Manager’s Dynamic Ad Insertion
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Case Study
Al Jazeera partners with Google to make digital-forward decisions
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Unidad Editorial grows mobile CTRs by four times with native ads
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Report
Programmatic TV’s European Evolution
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Case Study
BT Sport partners with Google to manage digital sales for dynamic ad insertion
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AccuWeather delivers value with Google Ad Manager and Google Analytics 360
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Growing engagement with native ads: The New York Times’ approach
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Aller Media increases viewability with Native Ads on Google Ad Manager
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G+J doubles programmatic and mobile revenue
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Case Study
Norway’s biggest TV broadcaster adopts Programmatic Guaranteed
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Sport Network grows video ad revenue by 239% with Google Ad Manager
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Kijiji delivers curated audiences with Programmatic Guaranteed
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Case Study
Postmedia increases direct sales efficiency with Programmatic Guaranteed
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Case Study
eBay’s perspective on the role of retail advertising
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