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2020 advanced TV inventory report
Global and regional insights on advanced TV viewership and monetization.
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Report
2020 advanced TV inventory report
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Guide
Building a Retail Media Business with Google
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Case Study
MediaMarkt amplifies media plan with Prisa Radio and digital audio ads
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Case Study
Best Buy uses first party data to deliver more sales for brand partners
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Guide
Protecting your ad-supported CTV experiences
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Guide
Getting started with Dynamic Ad Insertion
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Case Study
1Weather boosts ad revenue by 400% with Google Ad Manager
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Case Study
ABC TV and The Asahi Shimbun deliver ads to 535K live viewers concurrently
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Case Study
TIME improves user engagement by 40% with help from the Google News Initiative
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Case Study
POLITICO grows revenue with Programmatic Guaranteed
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Case Study
AccuWeather earns 39% more ad revenue after optimizing for site performance
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Guide
The publisher’s playbook for navigating today’s privacy environment
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Case Study
Spotify expands its Programmatic Guaranteed offering with audio ads
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Case Study
TuneIn propels monetization with a programmatic strategy for audio ads
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Case Study
Zynga collaborates with Google to deliver relevant ads while respecting user choice
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Case Study
Programmatic Guaranteed helps power Condé Nast's premium ads business
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White Paper
The Next-Generation Telco Bundle
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Feature Brief
Maximize your revenue with Opportunities and Experiments
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Feature Brief
Get customized insights with Ad Manager reporting
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Feature Brief
How Authorized Buyers work with Google Ad Manager
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Feature Brief
Use machine learning to manage and forecast inventory more effectively
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Feature Brief
Capture growing video budgets with out-stream video ads
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Feature Brief
Streamlined and improved workflows for video content ingestion
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Case Study
upday doubles programmatic revenue with Google Ad Manager
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Guide
Reimagining the commercial break everywhere viewers are watching
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Report
2019 Advanced TV Inventory Report
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Case Study
NASCAR Digital monetizes across screens with Dynamic Ad Insertion
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Report
APAC’s changing digital landscape: How broadcast and video companies can keep up
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Case Study
DAZN grows programmatic video revenue over 150% with Exchange Bidding
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Feature Brief
Save time and increase inventory value with Open Measurement for apps
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Feature Brief
Modernize your direct deals with Programmatic Guaranteed
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Feature Brief
Seamlessly reach viewers everywhere with Dynamic Ad Insertion
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Feature Brief
Earn more from your video content with Smarter Ad Breaks
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Feature Brief
Monitor and manage ad exchange ads in the Ad review center
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Feature Brief
Get comprehensive yield management with Google Ad Manager
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Feature Brief
Improve app revenue and fill rates with App Mediation
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Feature Brief
Create a customized ad experience with Native Ads
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Feature Brief
Improving user experience with the Better Ads Standards
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Feature Brief
Bring more bids to the auction with Open Bidding
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Feature Brief
Create a better ad experience with rewarded ads
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Case Study
Minute Media increases video revenue and efficiency using Exchange Bidding
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Guide
Video viewability best practices guide for publishers
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Report
Grow faster with a Google Certified Publishing Partner
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Case Study
The Globe and Mail boosts revenue with Programmatic Guaranteed
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Case Study
Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed
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Guide
Rethink your eCommerce experience with Google Ad Manager
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Case Study
Kompas Gramedia ups CPMs 25% with Google Analytics 360 & Google Ad Manager
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Case Study
Rogers Media uses Programmatic Guaranteed to streamline premium deals
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Case Study
OTT streaming service SonyLIV grows ad impressions 5X with Ad Manager
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Case Study
Summit Media delivers 7X ROI for airline advertiser
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Case Study
Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients
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Report
The convergence of TV and digital: How broadcasters are building for success
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Case Study
Yieldbird delivers over 30% revenue growth for clients with in-article and in-feed video
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Case Study
New Delhi Television (NDTV) increases revenue 72% with programmatic
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Guide
Taking a Page from the Sports Playbook: Engaging Fans in the Digital Age
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Case Study
América TV grows revenue with more relevant ads for live stream audiences
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Guide
Digital Trade Marketing: Delighting Shoppers in the Age of Digital
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Case Study
The SpaceStation and 24.com increase eCPM by up to 100% through Exchange Bidding
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Case Study
RhythmOne boosts yield and CPM's with Google Ad Manager
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Report
Publishers save 57% more time with Programmatic Guaranteed deals
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Report
Capture growing video budgets with new out-stream formats on Google Ad Manager
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Report
Building for beyond with the Insights Engine Project
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Case Study
USA TODAY NETWORK delivers a better ad experience that users and advertisers love
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Report
Digitizing supplier marketing: Increasing sales of products and services
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Report
Improving protections for publishers
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Report
TV made smarter with Google Ad Manager
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Report
What’s next for the mobile web?
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Case Study
Time Inc. grows revenue with native video ad units
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Report
Programmatic Guaranteed with custom creatives delivers scale for Vox Media
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Case Study
Scout24 Media boosts performance with Google Ad Manager
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Case Study
Content giant Meaww increases CPMs by 200% with native ads
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Case Study
Domain Group drives creative automation with programmatic native ads
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Case Study
Nestlé achieves brand goals in mobile app environment
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Case Study
Dotdash creates better user experiences and ad experiences
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Guide
Creating better ad experiences for everyone
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Guide
How publishers can engage with people who use ad blockers
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Case Study
Hearst Communications improves user experience with server-side solutions
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Case Study
VICE Media boosts revenue on more than 500 websites with Exchange Bidding
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Case Study
Priceline increases ROI for advertising partners in a mobile world
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Case Study
TF1 unlocks live event revenue with Google Ad Manager’s Dynamic Ad Insertion
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Case Study
Al Jazeera partners with Google to make digital-forward decisions
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Case Study
Unidad Editorial grows mobile CTRs by four times with native ads
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Report
Programmatic TV’s European Evolution
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Case Study
BT Sport partners with Google to manage digital sales for dynamic ad insertion
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Case Study
AccuWeather delivers value with Google Ad Manager and Google Analytics 360
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Case Study
Growing engagement with native ads: The New York Times’ approach
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Case Study
Aller Media increases viewability with Native Ads on Google Ad Manager
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Case Study
G+J doubles programmatic and mobile revenue
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Case Study
Norway’s biggest TV broadcaster adopts Programmatic Guaranteed
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Case Study
Sport Network grows video ad revenue by 239% with Google Ad Manager
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Case Study
Kijiji delivers curated audiences with Programmatic Guaranteed
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Case Study
Postmedia increases direct sales efficiency with Programmatic Guaranteed
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Case Study
eBay’s perspective on the role of retail advertising
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