Formerly a traditional print publishing house, G+J decided to offer its content online for free and use digital advertising as a revenue stream. Adopting dynamic allocation using Google Ad Manager and Google Ad Manager meant that G+J could combine direct and programmatic sales across all of its inventory. The company could also gain system-wide visibility through a single interface. Today, G+J is one of the pioneers in the German digital market.
Every publisher needs a strong setup for programmatic with strong partners to be successful in the future.
, Executive Director of Digital Solutions, G+J