The SpaceStation, part of 24.com, is the sales house for Media24, the largest publisher in South Africa. Driving profitability and revenue are their key business goals. The SpaceStation adopted Exchange Bidding to make inventory available for sale programmatically on many different exchanges at the same time. By allowing more buyers to purchase media inventory, The SpaceStation was able to boost volume, demand and price points.
A combination of higher volume at a higher price point – that’s gold, that’s what you want in your business.
, CEO, The Spacestation, 24.com