For publishers, constantly adapting to change is just part of the job. In a relatively short timespan, we’ve seen the industry make huge strides in building efficiencies and transforming the way it drives revenue. But even in an environment where change is the norm, new regulations and a generational shift to more remote collaboration have brought fundamental disruptions to publishers’ businesses.
In other words, publishers are changing the way they work. That’s why we’ve been developing new ways to help our partners solve complex problems with machine learning, and help them save precious time and resources. As you navigate your own process, see how Ad Manager can help.
Take the next step, and read our guide How automation can help you manage and grow your ads business.