Over-the-top (OTT) streaming continues to gain momentum and enable viewers to watch the content they love anytime and anywhere, whether that’s via connected TV on the big screen in the living room, on a mobile phone or tablet when on the go, or from their laptop in another room. However, the growth of OTT has also created a heightened importance in streaming quality—people expect the same broadcast-quality, reliable experience they’ve grown accustomed to with traditional TV.
To help TV programmers and distributors deliver a broadcast-quality, seamless, and personalized ad experience across every screen, we’ve created a Google Ad Manager Dynamic Ad Insertion (DAI) best practice guide.
This guide can help you navigate your OTT streaming strategy, and answer questions such as: How can DAI help me deliver a seamless ad experience across screens? How can I prepare to implement DAI for my live and on-demand content? What are best practices for using DAI to manage live events? How do I troubleshoot common DAI challenges?
Download our Google Ad Manager Dynamic Ad Insertion best practice guide to learn more about how DAI can help you deliver a great viewing experience and earn more revenue for your video inventory.