Secure Signals Delivers 9% Revenue Uplift for ExMarketPlace
ExMarketPlace is a Google Certified Publishing Partner that provides comprehensive monetization and technology solutions for publishers across display, video, and in-app advertising.
The challenge
With fewer traditional identifiers available, connecting buyers with relevant audiences has become more challenging. ExMarketPlace needed to maintain strong programmatic performance and more relevant ads by ensuring demand partners receive the information they need while respecting user choice.
The approach
By simply toggling a switch1 in Google Ad Manager and confirming buyer integrations, ExMarketPlace seamlessly shared encrypted identifiers with bidders. This straightforward feature provided demand partners with precise, privacy-safe targeting on ad requests. The transparency automated higher competition from third-party identify-driven bidders, driving stronger programmatic yields.
The results
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+9%Overall revenue uplift2
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+56%CPM uplift for in-stream video ad traffic2
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+24%CPM uplift for banner ad traffic with signals present2
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Use of Secure Signals to share encrypted identifiers is strictly conditioned on the publisher obtaining valid, ePrivacy-compliant user consent in accordance with applicable regulations (including GDPR and DMA).
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Ad Manager reporting data 2026. Individual results may vary.