Erstream is a technology company and end-to-end online video solutions provider. Erstream delivers scalable OTT services including Server-Side Ad Insertion, FAST TV, Cloud Encoding, CMS, CRM, Automatized Ingest Workflow, CDN software, Catch-up TV, nDVR, Vo, and Client Application Development. Erstream works in partnership with local and global media companies, established content owners and broadcasters.
Erstream launched a server-side ad insertion platform, DAION, in 2017. During early integrations, publishers used a second platform to serve ads on livestream inventory and programmatic transactions were unavailable. These constraints limited both campaign management and monetization opportunities for publishers.
A new way to manage livestream inventory
Erstream implemented Programmatic Access Library (PAL) SDK - Google’s solution to enable programmatic monetization on Google Ad Manager, with protection from spam and fraud, as a lightweight alternative to IMA SDK - into their tech infrastructure via a server-to-server integration with Google Ad Manager. Server-side ad insertion helped publishers manage their livestream inventory using a single platform and enabled Erstream to offer all programmatic transaction types; i.e. Open Auction, Private Auction, Preferred Deal, Programmatic Guaranteed and Open Bidding in a measurable way across desktop, mobile web, mobile apps and CTV.
Increased viewability and coverage
Multiple local broadcasters in Türkiye and global broadcasters integrated DAION, Erstream’s server-side ad insertion solution with PAL SDK and enabled livestream monetization. Server-side ad insertion became a new revenue stream for broadcasters. Erstream helped broadcasters achieve up to 100% coverage with the help of programmatic monetization as an additional demand source, including Google Ads demand, and reached 85% average viewability in 2022.
