Kijiji delivers curated audiences with Programmatic Guaranteed
Success Story

Kijiji delivers curated audiences with Programmatic Guaranteed

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The Goals

  • Provide advertisers access to premium audiences
  • Manage campaigns more efficiently
  • Deliver performance gains through optimization

The Approach

  • Show advertisers the value of premium programmatic
  • Provide integrated programmatic solutions

The Results

  • Increased campaign performance
  • Increase in click-through rates (CTRs)

Kijiji wanted to show their clients the power of reaching custom audiences programmatically. Using Programmatic Guaranteed in Google Ad Manager gave Kijiji an efficient and flexible tool to provide their advertisers with higher performance, in addition to guaranteed rates and volumes. “It's helped Kijiji sell more of the audience story,” says Chris Quinn, head of advertising operations at Kijiji.

Programmatic Guaranteed is a viable solution for clients and advertisers who want to spend programmatically but are looking for the benefit of us helping optimize performance.

Alan Maitland, Head of Sales, Kijiji

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