Case Study

Rewarded Ads and Full Screen Native Ads Drive 70%+ Match Rates and 3x Higher eCPM for True Digital's Drama Shorts

Tags
Google Ad Manager

True Digital, a subsidiary of True Corporation, operates the TrueID super app, providing premium Thai and Chinese entertainment, news, and short-form video content.

The challenge

Google Ad Manager

True Digital needed a robust monetization solution for the TrueID app to address shifting user behavior towards short-form content. Their goal was to maximize ad revenue while strategically driving long-term subscriptions via in-app purchases (IAP).

The approach

Google Ad Manager powered True Digital's monetization strategy with Rewarded Ads and Full Screen Native ads. Rewarded Ads allowed users to unlock more drama shorts episodes in exchange for watching an ad, and drove subscription growth from highly-engaged users. Full Screen Native ads integrated seamlessly - optimizing user experience and high-volume content monetization in a scrolling app environment.

The results

  • 70%+
    Match rate for Rewarded Ads
  • 3X
    Higher eCPM for Rewarded Ads

Rewarded ads are proving to be a breakthrough format in our monetization strategy—especially across short-form drama content. Not only do they deliver significantly higher engagement and match rates, but they also enhance the user experience by offering real value in exchange for attention. Partnering with Google has allowed us to innovate around user-centric monetization, achieving over 70% match rates and tripling eCPMs.

David Sky, Head of Advertising Solutions, True Digital

  1. Ad Manager data 2026. Individual results may vary.

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