Postmedia increases direct sales efficiency with Programmatic Guaranteed

Region

North America

The Goals

Increase the efficiency of direct sales
Reduce the amount of manual processes for ops teams
Show advertisers the value of programmatic premium

The Approach

Implement Programmatic Guaranteed to reduce manual processes
Allow buyers to optimize campaigns across their inventory

The Results

60% of the effort to set up campaigns saved
Increased time available to grow advertiser relationships

Time well spent

Postmedia was looking to increase the efficiency of their direct sales business and turned to Programmatic Guaranteed for help. By using Programmatic Guaranteed, the company able to reduce the amount of manual processes involved in setting up reservation deals. This considerably freed up time, allowing Postmedia to focus on growing and building advertiser relationships.

With Programmatic Guaranteed, we're saving 60% or more of the effort required by our teams to set up campaigns.

Tony Patel, Vice President, Monetization and Programmatic Trading, Postmedia Network Inc.

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Postmedia increases direct sales efficiency with Programmatic Guaranteed

The Goals

The Approach

The Results

With Programmatic Guaranteed, we're saving 60% or more of the effort required by our teams to set up campaigns.

Postmedia increases direct sales efficiency with Programmatic Guaranteed

Tags

Region

The Goals

The Approach

The Results

Time well spent

With Programmatic Guaranteed, we're saving 60% or more of the effort required by our teams to set up campaigns.

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