Case Study

Rewarded Ad Podding drove +121% revenue growth for Empower AdTech

Tags
Google Ad Manager

Empower AdTech is a Türkiye-based ad technology company managing programmatic monetization and yield strategy across mobile child and gaming applications.

The challenge

Empower AdTech needed to scale revenue across gaming apps but faced monetization bottlenecks from Unified Pricing Rules applying universally across ad pods.

The approach

Rewarded Ad Podding improved yield by serving multiple ads sequentially within a single rewarded ad pod. This capability enabled Empower AdTech to bypass traditional setup constraints, driving higher overall eCPM and total programmatic revenue across child and gaming apps.

The results

  • +121%
    revenue
  • +113%
    ad request eCPM

Relying solely on standard ads presented a major challenge. By implementing rewarded ad podding, we were able to establish a highly successful ad monetization model that delivers exceptional revenue performance. An Ad Request CPM boost reaching 121% gave us a strong ability in new publisher acquisitions for our network.

— Melih Engin, CTO

  1. Ad Manager reporting data 2026. Individual results may vary.

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