Softonic reaches >70% viewability with lazy loading
To align with IAB and Google recommendations, Softonic rolled out lazy loading on both desktop and mobile. This initiative significantly boosted viewability, optimized delivery, and improved inventory quality, while also reducing operational costs.
The challenge
Softonic wanted to improve the quality and efficiency of its below-the-fold ad inventory, where viewability was below standard. The goal was to reach the 70% benchmark without impacting revenue performance.
The approach
Softonic implemented and fine-tuned lazy loading to ensure ads were only served when likely to be seen. This refinement helped balance user experience, viewability, and revenue - leading to smarter delivery and stronger monetization across platforms.
The results
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+21%Viewability Increase
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+54%AdX Banner eCPM uplift
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-38%Ad Request & Impressions
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+3%Adx Revenue
*Performance metrics derived from the publisher's Google Ad Manager account.
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Publisher results 2025. Individual results may vary.