Secure signals drives 56%+ revenue lift for Mediavine
Mediavine is a full-service platform that empowers content creators to build sustainable businesses. They offer digital advertising technology, management, and products to over 17,000 publisher partner websites, handling both representation and monetization.
The challenge
Mediavine needed a strategic solution to efficiently increase ad effectiveness and maximize monetization. Achieving identity addressability at scale--across numerous websites and signal providers--was only part of the problem. Mediavine also needed granular visibility to measure the resulting performance lift.
The approach
Secure signals were shared using publisher-deployed code and Ad Manager's Prebid integration - boosting Mediavine's addressable footprint and yield. The results were measured through Ad Manager's impact estimates, which allowed Mediavine to run controlled experiments, validate performance lift, and confirm ROI.
The results
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+56%Revenue lift across Authorized Buyers
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+63%Revenue lift across Open Bidding
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+80%Revenue lift across both demand channels when isolating low or no-cookie browsers
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Publisher results 2025. Individual results may vary.