Unidad Editorial grows mobile CTRs by four times with native ads
Success Story

Unidad Editorial grows mobile CTRs by four times with native ads

Tags
Region

The Goals

  • Create better engagement between brands and users
  • Increase monetization of mobile inventory
  • Develop multi-device strategy

The Approach

  • Use Google Ad Manager to manage inventory
  • Make native formats available programmatically
  • Use reporting for mobile and desktop to optimize operations

The Results

  • 250% increase in programmatic revenue
  • Four times increase in mobile click-through rates (CTRs)
  • Six times increase in desktop CTRs

Meeting platform-distributed needs

With a mission to create and disseminate cultural information, Unidad Editorial is a leading multimedia group in Spain with 20 million users daily. As its titles are free, advertising is vital to the business. Google Ad Manager allows Unidad to manage all display and video inventory for any device. The platform also provides consolidated reporting for mobile and desktop, enables programmatic sales, and provides a way to run user-friendly native ads on all screens.

The native ads are a lot more friendly to our users. Compared to the traditional ads, this format gets us much better results.

Carlos Suarez Pazos, Head of Mobile, Unidad

Email support available

You might also like:

See all success stories