eBay’s perspective on the role of retail advertising
Success Story

eBay’s perspective on the role of retail advertising

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The Goals

  • Connect brands with eBay's engaged users
  • Measure the impact of retail advertising on shopping behavior
  • Facilitate the use of audience insights

The Approach

  • Adopt Google Ad Manager
  • Implement programmatic trading
  • Introduce native advertising on mobile

The Results

  • 70% of ads now traded programmatically
  • Increase in revenue in the last three years
  • Mobile ads currently outperform those on desktop

Responsible for connecting brands to the platform’s audience of engaged consumers, eBay’s advertising team embraced programmatic trading by adopting Google Ad Manager. Delivering scale and reliability, Google Ad Manager solutions have enabled eBay to better access and use audience insights to consistently improve performance and revenue.

Over the years, Google Ad Manager has become the benchmark for ad serving products for two reasons: scale and reliability.

Phuong Nguyen, Director of Advertising, eBay

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