Television is in the midst of a major transformation, and Free Ad-supported Streaming Television (FAST) is at the heart of it. FAST offers viewers a thrilling combination of the familiar linear TV experience with the on-demand convenience of streaming.
This ad-supported model opens up a world of possibilities for advertisers. They can now tap into a highly engaged audience on the biggest screen in the home – a powerful combination for brands looking to make an impact.
Rakuten TV’s massive library of free-to-watch content includes over 100+ channels, including much-loved content from partners and RakutenTV’s own Originals, in 42 European markets and draws a predominantly younger audience than linear TV - including families - which is attractive for many brands.
Pushing the boundary of FAST even further
Rakuten TV, in partnership with Google Ad Manager, is pushing the boundaries of FAST even further. This collaboration empowers advertisers to access this captivating space with unprecedented flexibility. Whether they prefer traditional sales methods or programmatic buying through Google Ad Exchange, the choice is theirs.
Google's Publisher Authenticated Inventory (PAI) technology plays a vital role by ensuring transparency, combating ad fraud and brand safety, giving advertisers peace of mind in the programmatic CTV landscape.
Rakuten TV's enthusiasm for PAI stems from its simplicity, scalability, and the control it affords publishers. The streamlined integration and ability to launch FAST channels quickly make PAI the perfect tool for growth. Moreover, publishers maintain complete ownership of their content and the way they monetize it.
Advertisers are quickly recognizing the immense potential of FAST as they gain access to a premium, brand-safe environment where viewers are actively engaged.
The results speak for themselves: FAST delivers higher eCPMs and attracts a significantly larger number of advertisers compared to traditional video on demand. More specifically, Rakuten TV saw that eCPMs are 28% higher on FAST channels than video on demand and 26% more advertisers are investing in FAST.
FAST truly unlocks freedom for everyone involved
Viewers find endless entertainment without subscriptions, advertisers reach their desired audience in a premium setting, and content providers discover new revenue streams. Watch the video to hear more about how Rakuten TV and Google are at the forefront of this revolution, proving that FAST is poised to transform how we consume and interact with television.