Case Study

Softonic unlocks incremental revenue with rewarded web ads

Tags
Google Ad Manager

Softonic strategically integrated rewarded web ads into their mobile software download process. This decision resulted in a significant uplift in their performance metrics.

The challenge

Softonic, a global leader in secure software distribution, operates the world’s leading secure software distribution platform softonic.com. They are committed to enhancing the monetization strategies across their platform.

The approach

Softonic explored the potential of rewarded web ads, seeking to understand how this format could complement their existing ad inventory and generate incremental revenue. They discovered that implementing this ad format seamlessly integrated with their existing advertising strategy.

The results

  • +7.6%
    Increase in AdX eCPM
  • +9.3%
    Increase in AdX impressions
  • +15.5%
    Increase in AdX mobile revenue

Rewarded ads were a game-changer for us. By offering users a clear value exchange - free download for viewing an ad - we saw a significant lift in engagement and increase in ad revenue, all while maintaining a positive user experience. This strategy proved to be beneficial for both, our users and our business.

— Paula Silva, Revenue Director, Softonic

  1. Publisher results 2025. Individual results may vary.

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