Case Study

PXR improves app performance with the GMA Next-Gen SDK

Tags
Google Ad Manager

PXR (pxr.nl) and NextDay (nextday.media) are digital innovators specializing in high-performance online platforms and smart monetization solutions. Together with Voetbal International (vi.nl), a leading Dutch football media brand, they created seamless, scalable platforms for millions of fans. Their shared mission: continuously improve performance, user experience, and digital growth.

The challenge

Google Ad Manager

The team aimed to improve app performance and user experience by resolving ad-related complaints—particularly slow load times and disruptive behavior, such as ANRs.

The approach

PXR integrated Google’s GMA Next-Gen SDK to improve ad load speed, reduce boilerplate code, and optimize banner performance. They saw higher average eCPM, viewability, and fill rate. Because PXR was an early adopter of new SDK, Google's support and swift responses made the process smooth.

The results

  • +6%
    Viewability
  • +16%
    Fill rate

*Results are comparisons between the app version with GMA Next-Gen SDK to previous app versions using the previous GMA SDK. Results reported by PXR.

Working with Google felt seamless—fast communication, collaborative problem-solving, and a shared drive for quality made the integration process flawless.

— Vincent Batelaan, Head of Inventory,

Integrating the Next-Gen Ads SDK significantly improved our ad performance and gave us a much cleaner, more maintainable codebase. Google’s support throughout made the process seamless.

— Melchior Vrolijk, Lead Android Developer,

  1. Publisher results 2025. Individual results may vary.

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