Rogers Media uses Programmatic Guaranteed to streamline premium deals

For Rogers Media, delivering excellent experiences for both audiences and advertisers is core to their business. Across the Canadian market, Rogers has 7 television brands, 56 radio stations, 7 publications and nearly 200 web properties. With such a broad product portfolio, Rogers looked to Google Ad Manager and Programmatic Guaranteed to introduce automation to its most highly valued deals. Implementing Programmatic Guaranteed has helped Rogers connect advertisers with premium inventory, like video, more easily. It’s also provided Rogers with shorter payment terms, and more time to focus on delivering added value for it’s partners. Learn more about Programmatic Guaranteed and Rogers Media in the video below.