Case Study

Native Feed-based ads accelerate Despegar’s workflow and boost CTR by 53%

Tags
Google Ad Manager

Despegar, as Latin America's top online travel agency, consistently innovates to personalize experiences for millions of travelers across its ecosystem in over 20 countries, providing fresh and relevant offers to the user

The challenge: Personalization at Scale

Google Ad Manager

Despegar needed an ad format that could deliver personalized experiences (e.g., pricing, destination) to their users in Chile and Brazil, and replace a complex, manual creative and campaign setup process that took up to 72 hours

The approach: Automated, Feed-Based Native Ads.

Google Ad Manager's automated, feed-based native ad format updated Despegar's creatives in real-time from a centralized catalog. By integrating first-party and GA4 data for advanced segmentation, Google Ad Manager instantly generated 200+ tailored ad variations for Despegar. This flexibility unlocked new, high-value revenue streams for Despegar by supporting both direct sales and PG deals.

The results

  • +53%
    CTR uplift with increased user engagement
  • 25x
    faster workflow for campaign creation
  • 200+
    Feed-based ads created within minutes

Implementing Native feed-based ads with Google Ad Manager has transformed our personalization capabilities at scale. Going from 72 hrs to minutes for campaign creation, along with a +53% CTR increase, demonstrates the power of automation when combined with 1P data to deliver truly relevant experiences to our travelers!

Gabriel Brunetto, Sr Regional Manager, Despegar Media Sales

  1. Publisher results 2025. Individual results may vary.

You might also like:

See all success stories