Case Study

Interactive reports in Google Ad Manager delivers up to 20% in time savings for System1

Tags
Google Ad Manager

System1 owns diverse online properties that provide free content and utilities, and primarily monetizes through display advertising.

The challenge

Before adopting Interactive reports, the team faced cumbersome workflows requiring them to combine multiple reports and aggregate data in third-party visualization tools. Frequent roadblocks in selecting metrics prevented real-time analysis, causing constant shifting between different platforms.

The approach

Interactive reports provides a flexible environment within the platform, enabling drill-down analysis and time-based comparisons directly in Google Ad Manager. This capability automated data transformation and visualization, allowing the team to explore dimensions without exporting to a third-party solution.

The results

  • 20%
    Decrease in time spent reporting
  • Hours Saved
    Performing trend and time-comparison analysis in real-time
  • Reduced
    Need for 3rd party solution

The most important outcome is the efficiency and the ability to quickly analyze data within Google Ad Manager. We like being able to work in one place, review the data, and continue to make iterations without moving between other platforms.

Aaron Thai, Director Display Monetization, System1

  1. System1 internal data 2026. Individual results may vary.

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