Google Ad Manager delivers sustainable growth for Bitly, achieving a 60% fill rate across global traffic

To sustain its free service while scaling globally, Bitly sought to unlock additional value through its high-volume link preview pages. The platform required a programmatic solution capable of delivering global reach without compromising user trust, safety, or page load speeds.

Google Ad Manager enabled a seamless integration, allowing Bitly to easily set up display ads on its link preview pages. The platform’s flexible infrastructure simplified the implementation process, providing a low-friction way to introduce monetization without adding operational complexity. Building on the initial success, Bitly is evolving its programmatic strategy - leveraging advanced brand safety features, adopting Secure Signals, and exploring new formats like native and video.