Case Study

etnet boosts revenue by 7% with app open ads

Tags
Google Ad Manager

etnet is a leading real-time financial information and stocks quotation app in Hong Kong

The challenge

Google Ad Manager

etnet was looking for a solution that would help increase their app ad monetization revenue without impacting user experience.

The approach

etnet implemented app open ads on the loading screens of both its Android and iOS apps. This placement ensured the ads did not compete with existing placements or disrupt the user experience.

The results

  • 2X
    eCPM increase vs App Interstitials
  • 3X
    CTR increase vs App interstitials
  • 7%
    Incremental revenue
  • Steady
    User retention

App open ads was easy to implement and seamlessly integrated into our app user experience. We were very pleased with the excellent uplift metrics and user engagement.

— Koby Lau, Digital Manager,

  1. Publisher results 2025. Individual results may vary.

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