Case Study

Enhanced Key Values unlocks granular analysis, precision pricing, and operational efficiency for ActiveView

Tags
Google Ad Manager

ActiveView is a Google Certified Publishing Partner that helps performance-driven publishers optimize ad inventory through proprietary technology and unified dashboard services.

The challenge

ActiveView faced scalability bottlenecks within Google Ad Manager due to high traffic volumes and complex user journeys. Structural limits on key-values prevented the team from performing granular analysis on campaigns, making it difficult to optimize pricing and demand allocation.

The approach

ActiveView utilized Enhanced Key Values—part of the Premium reporting experience in Google Ad Manager—to decouple analytical depth from platform structural limits. By passing dynamic metadata on a per-impression basis, the feature allowed ActiveView to capture high-precision signals without inflating static objects or compromising platform performance.

The results

  • Increased
    Granularity for campaign analysis
  • Improved
    Ability to price and value inventory
  • 150K+
    Monthly campaigns managed with a team of 10 Ad Ops professionals

The implementation of Enhanced Key Values was a game-changer. It eliminated Google Ad Manager’s structural limits, allowing us to price our inventory with granularity, leveraging signals that were previously invisible.

Humberto Zezulka, CTO of, ActiveView

  1. Publisher results 2026. Individual results may vary.

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