Case Study

Dynamic Ad Insertion (DAI) delivers zero outages across 5M peak concurrent viewers for Zee Entertainment

Tags
Google Ad Manager

Zee Entertainment is a prominent media and entertainment company in India, broadcasting premier global sporting events, including the FIFA World Cup, to millions of viewers nationwide.

The challenge

Google Ad Manager

With matches airing in prime-time windows, Zee needed to rapidly deploy a resilient ad-serving setup capable of handling multi-million concurrent traffic spikes without stream downtime.

The approach

Dynamic Ad Insertion (DAI) enabled rapid deployment of scalable live-stream ad serving. Dedicated technical support and engineering monitoring ensured robust delivery during high-traffic tournament matches.

The results

  • Zero
    Platform Outages
  • 5M
    Peak Concurrent Viewers.
  • Stability
    Across high-traffic spikes

At ZEE 5, our vision has always been to deliver world-class streaming experiences that create equal value for viewers, advertisers and partners. Our long-standing collaboration with Google has played an important role in helping us build a robust, scalable and future-ready monetization ecosystem

— Shipra Wahi, Chief Sales Officer, Zee 5

  1. Ad Manager reporting data 2026. Individual results may vary.

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