Case Study

Curation delivers 15x growth in session rate for SPL.AI

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Google Ad Manager

SPL.AI is an ad tech platform that uses pre-auction intelligence to turn fragmented supply into outcome-ready media, helping agencies and advertisers deliver predictable business growth.

The challenge

SPL.AI needed to show how everyday ad metrics connect to actual business growth. They wanted to justify larger media budgets by providing clear proof that their ads were driving real results.

The approach

Curation enabled a smarter supply strategy focused on incrementality. Harnessing Demand Side Platform (DSP) capability and setup, Curation used bidding metrics to tailor supply towards driving performance. Additionally, unifying media and business data in reporting allowed SPL.AI to prioritize curating for business outcomes - valuable user sessions and connecting ad spend to actual growth.

The results

  • 15x
    Growth in session rate (Ad Clicks leading to Sessions)1
  • 12%
    Reduction in engagement costs2

Google’s Curation product delivers significant benefits across any programmatic business. Its ability to streamline operations, unlock incremental efficiency, and drive performance at scale has played a key role in the success we’ve seen.

— Benjamin Tan, Co-Founder, COO, SPL.AI

  1. Authorized Buyers reporting data 2026. Individual results may vary.

  2. Internal client reporting.

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