Case Study

CTV Network Packages fuel 133% YoY Marketplace Packages revenue growth for Amagi

Tags
Google Ad Manager

Amagi provides FAST channel creation and server-side ad insertion, offering proprietary technology to help publishers launch and monetize FAST channels globally.

The challenge

With an ever-growing global FAST channel inventory, Amagi needed a way to expand access to their valuable CTV placements. This required a structured way to package inventory to actively capture new demand from advertisers on Google Ads.

The approach

Marketplace Packages (MPP) allowed Amagi to build a CTV storefront in Google Ads, curating inventory into topical, "off-the-shelf" packages. CTV Network Packages (CNP) drove MPP growth by unlocking direct access to 1000s of small and midmarket advertisers. CNP increased demand by expanding reach to regional businesses and companies outside the Fortune 500 buying CTV for the first time.

The results

  • 133%
    Increase in MPP revenue YoY
  • 126%
    Higher eCPMs for MPP vs. Open Auction
  • 147%
    Higher eCPMs for CNP vs. Open Auction

“CTV inventory has tremendous value, but fragmentation limits who can access it. Marketplace Packages and Network Packages solved that by strategically packaging our inventory and unlocking access to thousands of new advertisers. By connecting small and midmarket buyers directly to our FAST channels through Google Ads, we've tapped demand that was completely untapped before. The 133% revenue growth and 126-147% eCPM premiums prove that removing friction between supply and buyer intent creates real momentum.”

— Sridhar Sinnasamy, GM, Marketplace, AdsPlus & Distributors, Amagi

  1. Ad Manager reporting data 2026. Individual results may vary.

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