NASCAR Digital monetizes across screens with Dynamic Ad Insertion
Case Study

NASCAR Digital monetizes across screens with Dynamic Ad Insertion

NASCAR Digital focuses on delivering the best race experience possible to fans across screens, including mobile, laptop, and connected TV. To create an immersive and engaging experience that’s complementary to the race, it created NASCAR Drive, a second-screen experience that puts fans in the driver’s seat with customizable live action-oriented camera angles that can be viewed on multiple devices during a live race. To effectively monetize across screens, NASCAR Digital used Google Ad Manager’s Dynamic Ad Insertion to deliver a seamless and relevant ad experience for viewers and advertising partners everywhere. Using Google Ad Manager, NASCAR Digital was able to increase their available inventory by nearly 90% and increase their programmatic fill by almost 300%. Learn more about NASCAR Drive and Google Ad Manager in the video below.

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