Postmedia increases direct sales efficiency with Programmatic Guaranteed
Case Study

Postmedia increases direct sales efficiency with Programmatic Guaranteed

Time well spent

Postmedia was looking to increase the efficiency of their direct sales business and turned to Programmatic Guaranteed for help. By using Programmatic Guaranteed, the company able to reduce the amount of manual processes involved in setting up reservation deals. This considerably freed up time, allowing Postmedia to focus on growing and building advertiser relationships.

With Programmatic Guaranteed, we're saving 60% or more of the effort required by our teams to set up campaigns.

Tony Patel, Vice President, Monetization and Programmatic Trading, Postmedia Network Inc.

You might also like: