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People are consuming more TV content across more screens than ever before. Yet when it comes to selling advertising in the digital ecosystem, TV programmers still have a lot of tough questions to answer and challenges to address.
To help guide TV programmers into the new era of digital advertising, Google researched 44 of its leading TV partners in APAC, EMEA, LATAM, and North America, all of whom use Google Ad Manager to monetize their advanced TV inventory.
How is advanced TV inventory being watched? How is advanced TV inventory sold in each region? What changes are in store to make advanced TV more addressable and relevant? The answers in this report should help inform your sales and inventory pricing strategy as TV converges with digital.
Download our full 2019 Inventory Report to learn how advanced TV is changing the broadcast industry.