We’ve got your back.
Protect your site or app with strong advertising policies, publisher controls, and comprehensive ad reviews. Our powerful processes and proprietary technology help you manage the ads that you want and keep your brand safe.
Create a safer experience.
Get protection against unsuitable ads and invalid activity. We’re certified against piracy, fraud, and malware by the Trustworthy Accountability Group. We’re also strong supporters of industry initiatives like IAB Tech Lab’s Ads.txt, Better Ads Standards, and others to create a safer web for all.
Serve safer ads.
Our policies require advertisers to adhere to specific guidelines to make advertising safer like, using the HTTPS protocol and delivering ads in SafeFrames. We’ve dedicated years to developing strong technology to make sure these policies are followed to keep you safe.
Control creatives.
Get access to 30+ controls to let you choose the types of ads you want to appear on your site or app. Our automated systems block the rest.
Review all ads in one place.
Review ad creatives, allow or block ads from appearing, and report any inappropriate ads you find to our review teams — all from one, easy-to-use platform.
Improving protections for publishers
Google Ad Manager is investing in multiple initiatives to combat counterfeit, misrepresented, and fake ad inventory that’s diverting revenue from our publisher partners.
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