A wider reach
The French TV audience increasingly watches live events through connected devices. During the Rugby World Cup 2015 and Euro 2016, TF1 used Google Ad Manager’s Dynamic Ad Insertion. The platform allows linear TV commercials to be replaced by online video ads if a user is watching live content through a device other than a television. Alongside an increase in ad impressions, this gave TF1 a significant increase in the number of advertisers who could reach the events’ audiences.
When we decided to launch DAI on a larger scale during Euro 2016, Google was very reactive and innovative.
, Leader of Digital Products, Data and Analytics, TF1 Global