Sport Network grows video ad revenue by 239% with Google Ad Manager
Case Study

Sport Network grows video ad revenue by 239% with Google Ad Manager

Catering to fans

Italy’s Sport Network — publisher of Corriere dello Sport and Tuttosport — knows that success depends on anticipating market trends and understanding what clients want. Capitalising on the appetite for online video among the sport and motor racing fans who make up its core audience, Sport Network used Google Ad Manager to successfully monetize the brand’s video inventory.

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