eBay’s perspective on the role of retail advertising
Case Study

eBay’s perspective on the role of retail advertising

Responsible for connecting brands to the platform’s audience of engaged consumers, eBay’s advertising team embraced programmatic trading by adopting Google Ad Manager. Delivering scale and reliability, Google Ad Manager solutions have enabled eBay to better access and use audience insights to consistently improve performance and revenue.

Over the years, Google Ad Manager has become the benchmark for ad serving products for two reasons: scale and reliability.

Phuong Nguyen, Director of Advertising, eBay

You might also like: