Scout24 Media boosts performance with Google Ad Manager
Success Story

Scout24 Media boosts performance with Google Ad Manager

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The Goals

  • Reach consumers who need a house mortgage
  • Convey the right message to the right user
  • Increase conversions with an insights-driven strategy

The Approach

  • Better understand user behavior on Scout24 sites
  • Use Google Ad Manager to engage with users
  • Drive additional reach on third-party sites

The Results

  • Over two times higher conversion rates
  • Three times better click-through rates (CTRs)

Finding your audience

As a mortgage broker, Interhyp’s products appeal to a specific consumer niche — people buying a home. Scout24 Media used Google Ad Manager’s full product suite to help Interhyp reach the right audience.

We chose Ad Manager because the full stack solution offers a lot of great advantages to manage all data campaigns with one strong technology provider.

Stefan Blumenthal, Head of Data Advertising, Scout24 Media

Thanks to Scout24 Media's insights-driven techniques, Interhyp's ads were served to users whose behavior on Scout24 sites indicated they were interested in a mortgage. This led to better conversions and click-through rates than standard campaigns.

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