Digital transformation is central to global broadcaster Al Jazeera, and Google Ad Manager has helped accelerate its growth. Dedicated content reaches over 2 million subscribers through Al Jazeera’s YouTube channels, while Google Newsstand helps to widen distribution. Thanks to investment in and optimizations for mobile, users on mobile devices now make up over 70% of Al Jazeera's audience. Through every channel, the Ad Manager platform helps the company better monetize content.
We want to be a digital-first broadcaster and that’s why we work hand in hand with Google.
, Senior Executive, Programmatic Advertising, Al Jazeera