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2020 advanced TV inventory report

Global and regional insights on advanced TV viewership and monetization.

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2020 advanced TV inventory report

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How El Clasificado brought hundreds of Hispanic-owned micro-businesses online to connect with their audience of 20M+ readers

Creating free tools for everyone

Cory Lee is using his travel blog to inspire other wheelchair users to explore the world

Karen Akpan’s Mom Trotter blog is driving Black family tourism visibility -- and taking readers on the journey

How Tina Haupert turned her blog into a multi-faceted wellness company

Mel Gunnell’s 2M+ readers rally around the dinner table in support of each other

StockNews works to create better financial outcomes for everyone

How Bob Flora pieced together his 660,000-player jigsaw puzzle business

How Curiosity Media is helping millions of people learn Spanish and English

Canadian Broadcasting Corporation grows programmatic fill rate by 30% with Dynamic Ad Insertion

How automation can help you manage and grow your business

The Guardian and OMD share why they're invested in Programmatic Guaranteed

Kijiji offers priority access and personalization with Preferred Deals

Weatherzone and Publift experiment with interstitials to grow monthly app revenue 65%

2020 advanced TV inventory report

Building a Retail Media Business with Google

MediaMarkt amplifies media plan with Prisa Radio and digital audio ads

Best Buy uses first party data to deliver more sales for brand partners

Protecting your ad-supported CTV experiences

Getting started with Dynamic Ad Insertion

1Weather boosts ad revenue by 400% with Google Ad Manager

ABC TV and The Asahi Shimbun deliver ads to 535K live viewers concurrently

TIME improves user engagement by 40% with help from the Google News Initiative

POLITICO grows revenue with Programmatic Guaranteed

AccuWeather earns 39% more ad revenue after optimizing for site performance

The publisher’s playbook for navigating today’s privacy environment

Spotify expands its Programmatic Guaranteed offering with audio ads

TuneIn propels monetization with a programmatic strategy for audio ads

Zynga collaborates with Google to deliver relevant ads while respecting user choice

Programmatic Guaranteed helps power Condé Nast's premium ads business

The Next-Generation Telco Bundle

Maximize your revenue with Opportunities and Experiments

Get customized insights with Ad Manager reporting

How Authorized Buyers work with Google Ad Manager

Use machine learning to manage and forecast inventory more effectively

Capture growing video budgets with out-stream video ads

Streamlined and improved workflows for video content ingestion

upday doubles programmatic revenue with Google Ad Manager

Reimagining the commercial break everywhere viewers are watching

2019 Advanced TV Inventory Report

NASCAR Digital monetizes across screens with Dynamic Ad Insertion

APAC’s changing digital landscape: How broadcast and video companies can keep up

DAZN grows programmatic video revenue over 150% with Exchange Bidding

Save time and increase inventory value with Open Measurement for apps

Modernize your direct deals with Programmatic Guaranteed

Seamlessly reach viewers everywhere with Dynamic Ad Insertion

Earn more from your video content with Smarter Ad Breaks

Monitor and manage ad exchange ads in the Ad review center

Get comprehensive yield management with Google Ad Manager

Improve app revenue and fill rates with App Mediation

Create a customized ad experience with Native Ads

Improving user experience with the Better Ads Standards

Bring more bids to the auction with Open Bidding

Create a better ad experience with rewarded ads

Minute Media increases video revenue and efficiency using Exchange Bidding

Video viewability best practices guide for publishers

Grow faster with a Google Certified Publishing Partner

The Globe and Mail boosts revenue with Programmatic Guaranteed

Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

Rethink your eCommerce experience with Google Ad Manager

Kompas Gramedia ups CPMs 25% with Google Analytics 360 & Google Ad Manager

Rogers Media uses Programmatic Guaranteed to streamline premium deals

OTT streaming service SonyLIV grows ad impressions 5X with Ad Manager

Summit Media delivers 7X ROI for airline advertiser

Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients

The convergence of TV and digital: How broadcasters are building for success

Yieldbird delivers over 30% revenue growth for clients with in-article and in-feed video

New Delhi Television (NDTV) increases revenue 72% with programmatic

Taking a Page from the Sports Playbook: Engaging Fans in the Digital Age

América TV grows revenue with more relevant ads for live stream audiences

Digital Trade Marketing: Delighting Shoppers in the Age of Digital

The SpaceStation and 24.com increase eCPM by up to 100% through Exchange Bidding

RhythmOne boosts yield and CPM's with Google Ad Manager

Publishers save 57% more time with Programmatic Guaranteed deals